While there are companies that charge from $13 to as much as $40 for web site advertising, there are some that provide services for free. If you are finding it hard and costly to pay for an excellent website advertising company to do the job of increasing your website’s traffic, you can start your advertising campaign with the following:

Forums - A lot of people enter webmaster forums, and typically, these are people of with the same interests, needs and wants. Finding the right forum that matches your website and allows free posting of ads like links to your site or your newsletters can surely help you generate great traffic for your site.

In the forums, you can talk about the particular topic that interests you and others as well. It would be best if the topic is related to your site, so you can maximize probability of repeat visits from them.

Web Directories - There are some online directories that accept submissions without charging anything. Although directories do not guarantee direct traffic, more directory listings can increase your search engine rankings.

For you to locate the top ranking directories where you can possibly place your site, just search for “directory,” plus the particular specialty of your website, say “directory watches” if you are selling watches in your website.

Free link exchanges - Exchanging links with other related sites is another inexpensive yet efficient means of generating more traffic for your website. Chiefly, you gain direct traffic from the site, and you gain traffic from search engines since as you gain linking popularity, you also increase in search engine ranking.

Take note, however, that linking with non-related sites can also be detrimental to your ranking, so make sure that you swap links with related and high quality websites. Also, make your link titles attractive.

These three are only some of your options, you can also give testimonials in exchange of links to your site, write and submit newsletters and articles with links to your site or submit your site manually to some major search engines. Explore the Internet for many other options. If you don’t succeed in the next few days or weeks, don’t be discouraged. Success in every business, doesn’t happen over night, it entails a lot of hard work and commitment.

Web Site Advertising provides detailed information on Web Site Advertising, Guaranteed Web Site Advertising, Cheap Web Site Advertising, Free Web Site Advertising and more. Web Site Advertising is affiliated with Web Site Promotion Software.

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When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or even interesting.

As a former editor, I speak from experience when I say that most press releases end up in the garbage can. But don’t let that stop you from sending them a well-written news release can generate more publicity and goodwill than you could ever accomplish with a paid advertisement. To help keep your release out of the garbage and get it in print, start by following these five guidelines.

1. Make it newsworthy. Releases should be used to announce news, and they should only be sent when something truly newsworthy is happening at your company. Don’t send releases that sound more like advertisements than news; they’ll get tossed immediately. (However, newsworthy events may happen more often than you realize see the Resource Box below for ideas.)

In keeping with the news format, eliminate any superfluous language or outrageous claims (don’t describe yourself or your products as “wonderful,” “amazing” or “unbelievable”). Is your release written in language that would appear in a story in the newspaper or magazine you’re pitching? If not, it might sound like fluff rather than news. Make it clear from the beginning what your news is and why it should matter to the reporter and his or her readers.

2. Tell a good story. Although you’re sharing hard news (I hope), your press release should still be interesting to read. Even though your readers are media-types who do this for a living, they still like to hear a good story. Draw in your readers with a creative introduction and interesting language. Find new ways to say ordinary things. Read magazines, newspapers and books and pay attention to the stories that interest you and keep your attention. Then try to mimic those techniques and styles when writing your own releases.

3. Target your audience. As with any writing project, keep your audience in mind when you’re writing. The editor of a small-town newspaper has different interests than the editor of a trade journal for CEOs of Fortune 500 companies. Choose the media outlets that would be most interested in your release and send it to them. For best results, you might even send each person a unique version tailored to their interests. And always send your release to an actual person rather than sending a release to a general news desk, find out which reporter covers your industry or the type of news you’re sending and send it directly to him or her.

4. Develop a relationship. Once you’ve located the reporters who cover your industry, start developing relationships with them. Call or e-mail to introduce yourself and find out if they prefer releases to be faxed, e-mailed or mailed. Be respectful of their time and the harried pace of their work, but don’t be afraid to check in occasionally to follow up on a press release or let them know how much you enjoyed a recent article. Don’t just rely on them for fr*e publicity; find out what you can do for them and do it one-sided relationships never last. Be easy to work with and willing to accommodate their needs, and they’ll be much more interested in covering your news.

5. Be consistent. Your communication with the media must be ongoing in order to get their attention. One release sent in a vacuum will probably not yield a lot of results. If reporters are unfamiliar with you or your business, it won’t be a top priority for them to cover your release. However, if they’re accustomed to receiving (actual) news from you and you’ve made an effort to forge a positive relationship with them (see #4), they’re more likely to a) actually read your releases, and b) publish them, or at least keep you in mind as a resource for future stories. If you really want to take advantage of the possibilities press releases can offer, keep hanging in there.

Nancy Jackson, owner of The WriteShop, helps companies better market their products and services with powerful written communications including Web content, newsletters, brochures and publications. Subscribe to her free monthly newsletter at www.writeshoponline.com.

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When it comes to getting your message out to the media, there are two forces at work. The first is the diversity of media outlets that exist today. In addition to the mainstream print, television, and radio media, there are now millions of websites that publish news as text, audio, and video. The second force at work is the media’s insatiable appetite for content. In an era of 24/7 cable news channels and Internet access, there is a never-ending demand for news. Both of these factors work for you as you design a plan for press release distribution.

Unfortunately, balancing the media’s ongoing need for content is the exploding growth of competition among those wanting to get their message out. Everyone from the President of the United States to the most recently launched website is competing for airtime, column inches, click-throughs, and blog entries. There’s nothing more frustrating than to carefully craft news releases, only to find they don’t even create a blip on the media’s radar. Today’s competition demands that, in order to get your message out, you have to adopt a sophisticated strategy when it comes to press releases and press release distribution.

The path of least resistance - and often the path of greatest success - is to engage the services of a PR service or news release services. They have access to professional writers and reporters who are well versed in the art of creating an attention-grabbing press release. News release services also have extensive media contact databases, which means that your release can reach hundreds of thousands of members of the media. A PR service can also distribute news releases through multiple channels, such as radio, fax, and email. Conversely, it can personalize and target press releases to a specific segment of the media. Most importantly, news release services have triggers that can make press releases available online at a moment’s notice. This capability can be very important to editors, who rely on established press release distribution networks to gather information about new products, services, business relationships, and other announcements before their competitors.

If you choose to write and distribute your own press releases, keep these tips in mind:

Make it Newsworthy: Regardless of how well-written your news release might be, it won’t get picked up if it’s not newsworthy. Not every topic is earth shattering, but help it along by hooking it to current events. Editors are always looking for a new angle on a current story.

Make it Well-Written: A poorly written news release will end up in any editor’s trash bin. Make sure the headline commands attention and that the text follows the “Five Ws” - Who, What, When, Where, and Why. Editors should only have to read the first paragraph to understand your point. Above all, don’t forget to run a spell check and grammar check. If you’re not a good writer, hire a PR service and have them write your press releases for you.

Distribute it Properly: If you’re announcing an event two weeks ahead of time, don’t bother sending your press releases to magazines that go to press more than a month before they hit the newsstands. If your news releases are specific to a certain industry, don’t waste your time sending them to consumer publications. Above all, don’t simply post it on your website and hope that the media finds it. A press release distribution service is well worth the money it can disseminate your news as broadly or as narrowly as you wish.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web.
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